Nike has launched a controversial black-and-white commercial featuring golf superstar Tiger Woods and the voice of… his late father, Earl Woods. In the video the only thing we see is a face of Tiger, who is stoically looking directly into the camera and listening to his father’s reprimand. Over the last several month Tiger Woods has been in the centre of an embarrassing scandal, which was caused by his adultery affair.

«Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are… and did you learn anything?» says the heartfelt voice of Earl Woods. His father passed away in 2006, but still he is remembered by those who love sport as he coached his son for his early years and helped him to become a star.

Tiger Woods is a face of the brand, and this time the company decided to step aside from the iconic inspiring ads and make a very personal story. Now the commercial is widely discussed in media, and has already got both positive and extremely negative comments.