Nike has launched a new project NIKE Stadium. The web-site features the works by renowned artists from all round the globe. The creators form world capitals of art (Tokyo, New York, London, Milan and Paris) unveil innovations and artistic experiments.
One of the first projects is development of Brazil National Team Kit. The designers accentuated one of the signature colour — yellow — by placing it against the black background. This colour was amplified and the others, blue and green, were driven out of the kit. The apparel is a bit scary, but this is the goal which the designers were pursuing.
The other kits for the Brazilian team, which were developed by from LAPP-PRO and Universal Everything, look much brighter and more impressive. Skip here to check the apparel and the videos dedicated to the launch.