Nike is encouraging women to share their strategy of becoming ‘the best versions’ of themselves. The sportswear brand is inviting women, who care about their physical form and are committed to improve it, to leave a comment on the dedicated “I’m Making Myself” wall on Nike Women’s Facebook profile in order to inspire other ladies to follow their example.  Nike also asked three celebrated female athletes to tell the world about their ways of reaching perfection.

The wall which is located on the Nike Women page on the popular social-network website features statements and short explanations made by female Facebook users from all around the globe. They start the phrase with “I’m Making Myself,” finish it with adjectives such as “ageless,” “amazing,” “fit,” “stronger” and so on (it’s up to them to choose the word) and then give a short description of what helps them have the above-mentioned characteristics. The campaign was launched yesterday, November 2, and so far the wall features over 40 statements, which can be ‘liked’ or commented by other viewers.

To kick off the movement, Nike invited American surfer Monica Byrne—Wickey, Dutch footballer Anouk Hoogendijk and American skier Julia Mancuso to unveil their own secrets of getting fit. The female sport celebrities tell about themselves and their fitness focus (here readers are suggested to skip to the Get Fit tab to book a session with a professional trainer), share on what apparel they prefer to wear (of course, it’s something from the Nike lines) during their work-outs and finish the ‘report’ with their favourite healthy meal recipes.

The athletes also shared inspirational messages focused on the self-building theme. “To me make yourself means you can, to a certain extent, control your own destiny; you are the one that can change things if you are 100% committed,” said Anouk Hoogendijk in her ‘fit-profile’ on the wall.