To continue the promotion of its crossover models, Nissan has launched a new phase of the marketing campaign, highlighting the perfect match of the city environment and the vehicle. The promotion was started back in 2007, and since that time the brand together with advertising agencies has released a number of commercials (including the famous jumping bowling balls) and integrated projects to prove that this auto is just perfect for megalopolises.

The new level of the campaign was developed to promote the new Nissan Juke, which will come to the market this October. The brand teamed up with Akrylonumerik, seven graffiti artists, and integrated their works into its digital creation, “Journey of Urbanproof” which can be viewed in the dedicated section of the www.nissan.co.uk. Each of the mural street art pieces is dedicated to one of the journey stages including “Where It Began,” “What Made Us,” “Our Urban Playground,” “We Become More,” “People We Inspired,” “Experience We Faced,” and “Urbanproof Mastered.” The range of the crossover models includes Nissan Murano, Nissan Qashqai+2 and Nissan Juke, which has been trialed in the UK and in mid-October will come to France and Italy with other markets likely to follow.

“We were the brand that came up with the term ’crossover’ and, where other manufacturers are just getting round to bringing out their first crossover, we are launching our fourth with the Nissan Juke, which is currently available for pre-order. The Journey to Urbanproof showcases how the Nissan Juke and other Crossover models and should appeal to those who embrace creativity and innovation,” commented Gareth Dunsmore, digital manager for Nissan Europe.