To support its eco-friendly 100% electric Leaf car model, Nissan has rolled out an original project. The automaker gave ten Leafs to Battersea-based Climate Cars drivers to offer London and Amsterdam citizens a chip—each mile in a Nissan Leaf costs only 1.75p in electricity consumed—taxi service over a weekend. Nissan Leaf is six times cheaper to drive as taxi service and has zero-emission.

Photo: Nissan Leaf taxi in London

Passengers that picked up their ride at a special ‘taxi rank’ at the Truman Brewery, near Liverpool St Station then had to qualify their ride on Tweet. Nissan also tweeted with the journey cost in both electric and petrol.

“Every passenger got out of the Nissan Leaf taxi with a smile on their face. They loved the near silence and general refinement of the car… and were blown away when they discovered how cheap it is to fuel. Using off-peak electricity—such as when recharging overnight—means it really costs just a few pence in fuel to go anywhere by Nissan Leaf,” said Jim Wright, Managing Director of Nissan GB.

The digital campaign is a part of Nissan’s ‘The Big Turn On’ project which has been promoting electric vehicles via social media channels in an attempt to get one million consumers switched on to electric driving in just 100 days. The 1 million ‘turn ons’ target was achieved on 21 June, 18 days ahead of the original target. Additionally, Nissan has already confirmed it will the exclusive supplier of the next New York yellow cab.

The project concept was developed by Nissan and AKQA and the agency has created a film about the initiative.