Old town nostalgia draws both the old and the young to the internet. This is the notion that Google is betting on as it has teamed up with We are What We Do to create a new website allowing viewers to add old photographs of towns and cities onto recent and present photos.

Historypin, done in cooperation with a number of brands including Harrods, Trinity Mirror and The Savoy, will allow viewers to share personal photos by uploading them using Google Maps or through Google Street View.

Kate Hammond, Marketing Manager with Google stated, «With this highly original use of the Street View technology we hope that communities up and down the country will be brought a new perspective on local streets, landmarks and historic moments, in a way that benefits both old and young.»