Oasis, the UK’s on the go juice drink, is launching a year-round campaign to make British happier. Introducing the strap-line «Fruity Drinks and Lunchtime Dreams» the Coca-Cola Great Britain brand will be continuing to target its core audience of twenty-something men and women with the campaign, showcasing the extraordinary lengths to which Oasis will go to make lunchtimes better.

The new TVC, developed by Mother, brings to life the lengths Oasis will go to make the lunchtime dreams of Matt, a Scot now living and working in London, come true. Matt misses his favourite sandwich (ham with extra mustard!) from his favourite sandwich shop, which is 500 miles away in his hometown in Scotland. Oasis will stop at nothing to make sure he gets it and so brings Matt not only his favourite sandwich, but the entire sandwich shop too!

Awareness for the campaign will be boosted by outdoor, radio advertising and an exclusive in-paper and online partnership with The Sun newspaper. The media partnership will include a nationwide search for the lunchtime that most deserves a £30,000 makeover. Readers will have to explain why they think they deserve a better lunchtime to be in with a chance of winning an über Oasis-style lunchtime improvement, and will enter via the dedicated Oasis Facebook Group: The Oasis Campaign For Better Lunchtimes.

Alongside the print and The Sun Online activity, the brand will be teaming up with Gordon Smart’s Bizarre page, providing exclusive ‘Lunchtime Bites’ every lunchtime throughout the Summer including games, weird stories from around the world, jokes and lunchtime challenges and will be the perfect lunchtime companion to an ice cold Oasis.