Old Spice and two-time NASCAR Sprint Cup Series champion Tony Stewart announced that they are bringing back their signature Victory Towel Auctions — giving fans the opportunity to bid on an unusual piece of racing history and help those in need.
As the official deodorant and body wash of NASCAR, Old Spice is celebrating its 11-year anniversary with Stewart, and during that time, has become a popular part of his post-win ritual. Every time Stewart wins a Sprint Cup or NASCAR Nationwide Series race during the 2010 season, he’ll use the Old Spice towel to wipe off the sweat and sweet spray of victory. He’ll later autograph the towel and turn it over to Old Spice for a charity auction on eBay, with all proceeds going to the Tony Stewart Foundation.
«I’m thrilled to be behind the wheel with Old Spice again, and we look forward to another winning season,» Stewart said. «Whenever I win, you can bet that I’ll be waving that Old Spice towel in celebration. Since we started these auctions, fans have helped raise more than $20,000 for my Foundation and helped countless people.»
The Tony Stewart Foundation is an organization that raises funds for distribution to three specific groups — chronically ill children, drivers injured in motorsports activities and organizations dedicated to the protection of various animal species. To date, the Foundation has awarded almost $4 million to assist charitable initiatives for more than 130 organizations throughout the United States.