P&G’s Pantene has signed 11 elite female athletes as its newest beauty ambassadors to feature in Pantene’s first global marketing campaign to support the Olympic Games.
Photo: Pantene’s Olympics campaign ad poster
Pantene will sponsor the athletes who demonstrate that the shampoo help them to keep their hair beautiful during the Games. This sponsorship is part of P&G’s Worldwide Olympic Partner status with the London 2012 Olympic Games. The group of athletes will follow the list of celebrities such as Liv Tyler and Eva Mendes and Naomi Watts who featured in Pantene’s iconic campaigns.
Among the athletes are six Olympic gold medalists, numerous world champions and top ranked women in swimming, tennis, gymnastics, cycling, diving and volleyball.
“We believe that healthy is the new beautiful and we’re thrilled to add this exceptional group to our select list of global beauty ambassadors. These women are a wonderful fit with our heritage of performance and shine,” said Hanneke Faber, Vice President and Brand Franchise Leader, Global Haircare at P&G. “Their hair is easily some of the most challenged on the planet and Pantene can take on the task. Our products are designed to perform under demanding conditions.”
Pantene’s athlete list includes Jaqueline Carvalho (Brazil, Volleyball), Natalie Coughlin (USA, Swimming), Gisela Dulko (Argentina, Tennis), Paola Espinosa (Mexico, Diving), Evgeniya Kanaeva (Russia, Rhythmic Gymnastics), Wu Minxia (China, Diving), Victoria Pendleton (UK, Cycling), Annamay Pierse (Canada, Swimming), Aya Terakawa (Japan, Swimming). Additional athletes to be named later.
The Pantene campaign will include integrated support in advertising, retail, online and PR channels. As part of P&G’s Worldwide Olympic Partner status, it will be completed by the ‘Thank You, Mom’ campaign for the London 2012 Olympic Games, which is aimed to help improve life for moms around the world and provide support for the moms of the Pantene athletes and the moms of other Olympians.
Photos: Pantene’s Olympics campaign ad posters
