Pearlfisher has recently completed the stunning new design for Cutty Sark Blended Scotch Whisky.

Designers at Pearlfisher worked closely with the Cutty Sark Global Brand Team assessing all aspects of the old branding, focusing on the key points of difference: the Clipper, the yellow and the Cutty Sark typestyle.

The original Clipper ship, drawn in 1923 and updated only once in the last 88 years has now been revised. The team took the opportunity to enhance the icon, putting more momentum and dynamism into the Clipper, effectively putting some wind back into the brand sails. It was vital, however, to maintain the brand’s identity which evokes thoughts of ‘adventure’ and ‘excitement’ amongst the global consumer audience.

The bold yellow colour has been brought back onto the larger front label creating a higher degree of visibility. It echoes the classic Cutty imagery of the mid 1960’s and 1970’s. The green glass has been retained but has been premiumised with key brand messages embossed onto the bottle.

The front of the bottle has the call to action, ‘Our actions define who we are’ which will be the rallying cry for the brand going into the next few years. The back is dominated by a compass image surrounded by ‘The Spirit of Adventure’ which is the new core message for the brand. The bottle cap also has this message, as well as Glasgow, Scotland, printed onto it.

Natalie Chung, Pearlfisher Creative Director, says, “The new design is bold and strong. We are delighted with the new shaped bottle and its vibrant yellow label.”

Jason Craig, Global Brand Controller, Cutty Sark, said, “The Edrington Group bought the brand back some 16 months ago and I am absolutely thrilled with the team who have delivered this new pack. With more and more new markets opening up for Cutty Sark—the future is looking bright for the brand.”

Bottles will start to arrive on shelves around the world over the next two months.

Photo: A new bottle of Cutty Sark Blended Scotch Whisky designed by Pearlfisher