Pearlfisher has created the brand strategy, tone of voice, brand identity and packaging design for Oat Works, a new functional oat based drink from the US-based company Wellness Works.

The design for Oat Works uses vibrant color to reinforce the ingredients in each of the three variants (pomegranate & blueberry, mango & peach and strawberry & banana) and emphasize the great taste cues. The background pack color is a beige tone to highlight the core oat benefits of the brand. Similarly, the oat is championed in the ‘O’ of the Oat Works identity and on the bottle top packaging. The ingredients of each variant are also brought to life through shapes inspired by the contours of oats. The heart icon on the front of the pack draws attention to the natural and heart healthy properties of the product, providing consumers with the information they need to know about Oat Works’ health benefits.

Oat Works is now available in selected stores in New England and San Francisco, USA.

Photo: Oat Works’ packaging and brand identity