The recently launched Pepsi NEXT has rolled out its ‘Internet Taste Test’ that encourages consumers to taste the innovative cola, both online and in Walmart Supercenters.

Photo: Pepsi NEXT ad on Facebook

The Internet Taste Test is Facebook app offers users the opportunity to watch themselves ‘taste’ new Pepsi NEXT. Created by the internal PepsiCo Beverages team, digital agency The Barbarian Group and Funny or Die comedians, the test uses the information from people’s  profiles such as recent ‘experiences’ and ‘likes.’ Funny or Die comedians and actors will then “do their best impressions of selected consumer and notable personalities trying Pepsi NEXT,” says the press release.

“To launch Pepsi NEXT, we’re focused on getting consumers to ‘Drink it to Believe it’—even online, in a fun and uniquely digital way,” said Shiv Singh, Head of Digital, PepsiCo Beverages. “The Pepsi NEXT Internet Taste Test demonstrates how a brand can utilize social media to create consumer-driven, personalized branded entertainment.”

The Test is introduced in a video starring actor and comedian Rob Riggle who describes how the test works while watching his online persona making first sips of Pepsi NEXT and referencing his ‘likes,’ from skeet shooting to painting with water colors.

After users register to experience the Internet Taste Test, they have the chance to receive a video created by one of 12 Funny or Die improv comedians The fan videos will be edited and posted back to selected users in approximately 24 hours of the shoot.