Pernod Ricard, the huge alcohol brand, is launching a wide-scale promotion for Ballantine’s Scotch whisky aged 12 years. The global advertising campaign for Pernod’s Scotch whisky is staring in a few weeks.
The whole set of materials and the incredibly creative design were devised by brand agency Dragon Rouge. It promises that the global promotion, which “takes you beyond”, will employ so-called “trick-of-the-eye imagery” and will be aimed at strengthening the brand’s position on the market and rising the sale level.
One of the print of the campaign has a bottle of the branded whisky disguised in the interiors of a dim-lit room.
The brand is sure that your eyes can be tricked, but your taste always knows what’s the best.