Perrier «Paparazzi» by Dita von Teese

Celebrity marketing will always remain an effective tool of brand promotion and engagement with a target audience.

This time, Perrier — renowned French brand icon — pals up with Dita von Teese (born Heather Renée Sweet, 1972), an American burlesque artist, model, and actress .

Naughty pin-up Dita’s photos will appear across the range of Perrier glass and PET bottles, as well as on the cans. This retro glamourous collection will be available at the French supermarkets in June at a price of 2.65 euros per 6-can pack (330 ml), 4.15 euros per a 6-bottle pack (1 l), 1.10 euro per 750 ml bottle.

Lucky French consumers and tourists will have an opportunity to enjoy Perrier Paparazzi limited edition during the summer 2010.