Procter & Gamble Salon Professional, a division of The Procter & Gamble announces Sebastian Professional’s collaboration with Sony Pictures’ «Burlesque,» the highly-anticipated musical film starring Cher and Christina Aguilera, in the U.S. theatres November 24. Already a Hollywood movie set staple, Sebastian Professional Re-Shaper hairspray steps past the curtain and into the spotlight as the Official Hairspray of «Burlesque.»

«We’re thrilled to partner with «Burlesque,» because the film embodies the notion of fearlessness and celebrates creative expression on so many levels, so it really is a natural fit for Sebastian,» says Reuben Carranza, CEO, P&G Salon Professional North America. «Since the birth of Shaper hairspray in Hollywood 25 years ago, Sebastian has maintained its commitment to supporting and enabling creativity on movie sets, red carpet events and editorial shoots.»

In the film, Re-Shaper shines on-stage alongside some of Hollywood’s brightest stars. It was also on-set as the working hairspray used to shape the fearless styles that transformed the actors into their characters, truly defining what hair artistry is.

To support Re-Shaper’s starring moment in the film Sebastian Professional will launch a limited-edition gift set, a national sweepstakes, in-salon promotions, print advertisements, retail displays and a sponsorship of the A-list Hollywood premiere.

The limited-edition, «Burlesque»-inspired gift set is available in salons nationwide in October for $30. It includes the film’s signature product, Re-Shaper hairspray, Drench shampoo, an online code to activate a free movie ticket up to $14 to see «Burlesque» and a chance to win a trip for two to the Hollywood premiere of the movie.