For the fourth consecutive year, through its PUMA.Peace program Puma supports the global sportive event One Day One Goal, the initiative of the nongovernmental organization Peace One Day. The goal of the campaign is to unite kids and adults around the globe through soccer and help them cooperate. This year, to commemorate Peace Day (September 21), more than 3,000 matches were organized across the world primarily in the regions, which are now experiencing violent conflicts or having tough times recovering from natural disasters.

Image Courtesy: www.peace.puma.com

The friendly games were held in number of countries including the Democratic Republic of Congo, Ghana and Haiti to spread the message of goodwill and peace, raising awareness for the necessity of peaceful cohabitation, inspire the players to make their best in reinforce stability within their interracial communities and doing everything possible to restore the destructed areas. Paying tribute to the goodwill project, Puma also presented a line of fair trade One Day One Goal footballs and tees featuring the inscription “Cotton Made in Africa.”

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Within the Puma One Day One Goal tournament, for the second year in a row, Puma also organized a match with its rival, Adidas, in the town of Herzogenaurach, Germany, to demonstrate that they have cutthroat competition only on the market. The sportswear company’s employees were joined by representatives from the town administration, local churches as well as teachers and pupils from four local schools. The teams were named after Nobel Prize winners or the word ‘peace,’ which was translated into several languages. Taika (‘peace’ in Lithuanian) was named the schools’ Peace One Day Champion by winning over Vrede (‘peace’ in Afrikaans), and team Willy Brandt defeated team Al Gore in the clash of adults. Last year, the two companies also ‘met’ on the pitch to support the global initiative.

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“The goal of our PUMA.Peace program is to contribute to a more peaceful world than the world we know today,” said Jochen Zeitz, Chairman and CEO of Puma. “The One Day One Goal campaign uses the power of sport to cut across geography, ethnicities and politics and supports the peace process as part of our vision, our PUMA.Vision. This year over 3000 One Day One Goal goodwill matches are taking place on Peace Day—an incredible demonstration of the power and common language of football and peace combined in action.”