PepsiCo Canada’s Quaker brand is on a mission to take its belief in the power of a nutritious breakfast to new heights this year, by motivating Canadians to start their day with Quaker oatmeal, and to help those in need to do the same. The brand unveils an exciting new initiative with Olympic Champion Alexandre Bilodeau called Unlock Amazing, which aspires to provide two million bowls of oatmeal this year to help feed the more than 860,000 Canadians helped by food banks each month.

To achieve this ambitious goal, Quaker Canada and Bilodeau are asking Canadians to join them on Facebook at www.facebook.com/quakercanada where visitors can help Unlock Amazing by making a donation through creating a virtual breakfast bowl. If 25,000 consumers create a bowl, the Quaker brand will double their planned 2011 donation of one million bowls of oatmeal to two million bowls.

Canadians can visit the Quaker brand FB hub to create their own customized bowl of virtual oatmeal alongside the athlete. To participate, Canadians simply build a virtual bowl of oatmeal, and then add it to the Tower of Bowls. Those who participate can also enter for a chance to win prizes to share with their amazing friends and family, including a chance to enjoy a ski vacation with Bilodeau.