The French automaker Renault is teaming up with Ubisoft’s Raving Rabbids (Lapins Crétins in the original language) again—this time to demonstrate the characteristics of Renault Grand Scénic’s Tom Sat Nav system in a very unconventional way. In 2009, the crazy animals were conducting bizarre auto tests in the underground laboratory, and now they’ve decided to drag the vehicle up and take it all around the globe.
Visitors of the Renault’s website dedicated to the campaign can follow the Grand Scénic Tour and keep an eye on mad bunnies, which travel through Brazil, China, France and Japan. The brand has also launched a Facebook page titled «Grand Scénic & le tour du monde crétin des Lapins Crétins«, where visitors can find more info on the Lapins’ adventures, watching the photos from the tour and reading the animals’ comments in the feed.
The campaign is developed by Publicis Conseil Paris.