As reported earlier, Samsung Electronics has recently launched a new integrated campaign in the UK to promote its NX smart camera backed by the British photographer David Bailey.

For over a month the brand with the help of Cheil UK has been selecting men with the name David Bailey all over the UK though different media channels, including social media, national press, online display to train them to be great photographers with a new camera.

To push the campaign on TV, Rokkit agency and director Andrew Lang produced a 30 second long advert, which sees the 143 David Baileys learning to use the camera and putting their photography skills to the test at a catwalk show. The TV commercial  will run throughout November on various channels including ITV, Channel 4, Five and Sky.