The recently launched Samsung’s Wonder-Full ad is now followed by a another viral commercial. This time to promote its 3D LED TV the company employed the well-known masterpieces. The idea is simple and cute — if you look at the well-known pictured with a “3D” eye, new astonishing details will arise.

When you step over the frame, you see why the people in the canvas have a certain face expression or why they are in a certain position. You get into the world, which was totally unknown before but existed in disguise for centuries. The video unveils the secrets of Mona Lisa, Renoir’s bar-maid, Whistler’s Mother, Vitruvian Man, Girl with a Pearl Earring and many others.

The video is created by The Viral Factory agency.

For more information on the campaign, visit Samsung’s Facebook fan-page.