Schweppes Australia has been recently rebranded and is now launching a massive “The magic is in the mix” campaign. The advertising is rolled out in outdoor, TV and print materials as well as in retail and point of sale marketing places. With a new image and ideology, Schweppes convinces that “1+1=3″. Why? It gives a simple explanation.

Magic adds the component which makes the equation right. At the website you understand that for making really great blends something more than just conventional components is required — you also need something extraordinary.

The packaging was redesigned by Melbourne agency DiDonato, and the Magic in the Mix campaign was created by George Patterson Y&R, Melbourne. The prints were developed by Pablo Alfieri, Sugar Power and Jonathan Zawada.