To continue the philanthropic legacy of parent company Starbucks, Seattle’s Best Coffee is giving back to communities nationwide with the launch of the Brew-lanthropy Project. Every day, volunteers across the US do remarkably good work while drinking really bad coffee—and the new initiative is kicked off to address this problem. Seattle’s Best will award nonprofit organizations with a break room makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.
«Providing a great cup of coffee to those who quietly and courageously transform their communities every day is just one way Seattle’s Best Coffee can show appreciation for their hard work,” commented Michelle Gass, president, Seattle’s Best Coffee.
The Brew-lanthropy Project was launched by awarding a coffee makeover to the staff and volunteers at Blackstone Bicycle Works, a nonprofit organization on the south side of Chicago. Blackstone is a beacon of hope for hundreds of neighborhood kids. The shop teaches life lessons through bike mechanics and healthy living through fun.
To find the next deserving organization, Seattle’s Best Coffee is asking its Facebook community to become Brew-lanthropists. Anyone can nominate a nonprofit in need of a coffee break makeover by submitting a 250 word essay about the organization at the Seattle’s Best Coffee Facebook Page (entries will be accepted from March 31 to April 29).
One worthy organization will receive:
A coffee break area makeover by HGTV’s ‘Design on a Dime’ star Frank Fontana;
—A Seattle’s Best Coffee Premium Office Brewer, which delivers an individual cup of coffee made from freshly-ground beans in less than a minute;
—A year’s worth of Seattle’s Best Coffee;
—A $5,000 donation to brew more good in the community;
—A chance to tell their story in a short, shareable documentary film that will be featured on the Seattle’s Best Coffee Facebook page.
Beginning May 11, fans can cast their votes for which organization will receive the coffee makeover. Seattle’s Best Coffee will narrow the field to four finalists for voting, allowing nonprofits to rally support and votes. Each finalist will be awarded $500 worth of Seattle’s Best Coffee. In May, the Seattle’s Best Coffee team will visit the hometown of the nonprofit with the most votes and bring the coffee makeover and its story to life.