Now, when the Euro 2012 matches are capturing attention of all football fans, the frenzy of their emotions are driven to the highest pitch. Sharp, which is the tournament’s official supplier of LCD TVs and solar panels, is inviting people from all around the globe to visit the FanLabs online hub to learn more about emotions of football fans.

Photo: Sharb FanLabs, a snapshot from the www.sharpfanlabs.com website

The new digital platform, developed by Work Club, is engaging millions of football  fans in its cross-country research, aimed to provide a deeper insight into how fans feel about the matches, what they think of upcoming games and if they are confident about their teams. For instance, it discovered that “both Czech and Greek fans feel less confident since their opening match.” Among other content, the platform also features infographics showing words Czech and Greek fans associate with their teams, as well as graphs showing the level of confidence the teams in each of the groups have.

“FanLabs means that we can now literally get inside the head of football fans giving Sharp a never-before seen insight into one of its biggest target consumers,” shared Paddy Griffith, a member of the Work Club creative team. The promotion includes the digital activation and a TV spot, which is to be aired in 16 markets—Sharp aims to show this advert in the FanZones in Euro 2012 hosting countries, Poland and Ukraine, to around 350 million fans total. View the ad here.