Sheba, the premium cat food brand, has partnered with actress and TV star Eva Longoria for a new global campaign called ‘Follow Your Passion’. Longoria, who starred in Desperate Housewives, was chosen to share her passion for cats with millions of cat lovers around the world.

Photo: Eva Longoria with a cat for the Sheba ad

The campaign includes a TV commercial that starts airing this month will focus on the idea of passion including the love for cats. In the ad, Longoria is said to reveal some of her most hidden passions. Fans can also watch a behind-the-scenes video on YouTube. Sheba invites cat lovers to join their Facebook page that was launched yesterday.

Longoria commented that except her love of cats, she has other passions such as dancing and cooking as well as spending time on her work. “I also have a passion for relationships whether it’s with my family, loved ones or with animals, so for me my passions are pretty central to who I am,” she said.

Fiona Hughes, Global Marketing Director, Mars Petcare said: “Eva is the perfect ambassador for Sheba, she is a confident, spirited, sophisticated and beautiful woman whose incredible zest for life comes across in everything she does — from acting, to cats, to philanthropy. Our 2012 campaign will focus on celebrating the many passions in our consumer’s lives so we are very excited to be working with her.”