Shopify, one of the most popular platforms that supplies the e-commerce tools to 25,000 online stores, has conducted a research to unveil the most commercially-driven social platform. The research showed that Pinterest users not only buy the products they pin, but spend more on average than Facebook users. Pinterest is now the third biggest social platform after Facebook and Twitter.

Photo: Shopify inphographics, clickable

According to Shopify, referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter and Pinterest users shop twice bigger than Facebook users. A Pinterest user’s avarege order is 80$, followed by Google, Amazon, Yahoo and Bing users orders.

Visits from the social network have jumped 145% since January this year. As a source of revenue for stores Pinterest now contributes 17% of social media traffic up from 1% in the second quarter of last year.

It’s interesting that Pinterest pins with prices get 36% more likes than those without, while companies reported that buyer referred from Pinterest are 10% more likely to buy and that’s because Pinterest has a special drop-down menu that allows users to browse a random collection of ‘gifts’ between certain price points. Shopify’s most popular online stores on Pinterest are designer clothes shops Esther, Asuyeta, & designer stationary shop Emmy Lu.

Of that traffic, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Furthermore, of those purchases, the average order is $80 which is double the average order from Facebook. Pinterest has already become a huge player in the world of ecommerce”, says Shopify.

Pinterest just got $100 million in funding led by Japanese online shopping giant Rakuten, which automatically makes its value about $1.5 billion and is bigger than the value of Instagram. The social platform has recently announced it goes global soon.