Skittles is at it again summoning fans to help «send a guy through bowling college». This all part of their social networking them «Mob The Rainbow» where Skittles will help someone achieve their dream. If on their Facebook page Skittles get 100,000 «likes» from their fans, they will send a person to learn bowling to achieve a lifelong dream.

“Scholarship the Rainbow” is just the next segment of the campaign established by Skittles to have fans make a difference. The first mission for the campaign was Valentine The Rainbow having fans submit a Valentine’s greeting to unsuspecting people that you would not normally send one to. The second phase involved voting for the favourite mob in the poll (Facebookers could vote Skittles Gifting Tree OR Elevator Mariachi Band OR Tube Sock Moonwalk) and enjoyed the project Skittles caused afterwards (Skittles Gifting Tree won)

With over 100,000 “likes”, this unsuspecting fellow is on his way to bowling college. Stay tuned for what the next incredible mission might be from Skittles as the mob continues to make a difference.

Mob # 002

Mob # 003