Under the slogan ‘The New Power of Škoda,’ Škoda Auto presented its new corporate design at this year’s Volkswagen Group Evening. The event also saw a design concept called ‘VisionD’ that shows the brand’s new direction towards extending its model portfolio and intensifying its activity in Europe, as well as in China, India and Russia.
The manufacturer presented a very special facelift at the event: for the first time ever, Škoda is presenting the key elements of its new corporate design whose distinguishing features are freshness and precision. As its established characteristics evolve, Škoda has undergone visual rejuvenation to make it an outwardly even more valued brand.
“We are keen to express the new power of our brand not only through our future products, but also in the way we present ourselves to partners and customers. Škoda is synonymous with attractive cars offering exceptional value for money, countless clever solutions and precisely executed work. All this is clearly reflected by our updated corporate design. As it forges ahead, Škoda is eager to flex its newfound strength in the international arena,” stressed Jürgen Stackmann, the Board Member responsible for marketing and sales. “Škoda is steadily evolving and it shows. Our new design and fresh outlook reflect our plans for the future.”
The most important change affects the main part of the logo, the winged arrow, which in the new design will be much larger and more visible. The hue of the winged arrow has been changed from ‘natural green’ to the new lush ‘Škoda Green.’ The outer area is highlighted with a chrome look. The newly arranged and clearly structured logo stands out in the middle of the car as the starting point for all the contours. It intersects the horizontal line of the bonnet, highlighting its special status as a symbol of quality and success.
By unveiling a design concept called “VisionD“, Škoda is offering a glimpse into the future. The economic goals set by the carmaker require a new focus drawing on the inspiration of a tradition stretching back for more than 110 years. The use of modern stylistic elements and the latest technology is a logical step. The design concept fleshes out the contours of the growth strategy with clearly defined features, maximum care and attention to detail.