In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits has recognized the trend and responded by launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit.  

“After nearly a decade of attending whisk(e)y events around the country, we began to see more and more women coming to the table asking great questions. As a result, we wanted to create a community of like-minded women and empower them with knowledge to feel confident when ordering or discussing whiskies,” said Ms. Randal Stewart, PR and Events Manager specializing in whiskies.

Women & Whiskies is supported by the extensive Skyy Spirits portfolio of world-class whiskies. The program launched last month with a sold-out event in New York’s trendy Chelsea neighborhood. Professional, sophisticated women gathered to sample different whiskies from Scotland, the U.S. and Japan, find out the differences among the regions and sip delicious whisk(e)y cocktails.

The group will host future events in other U.S. cities. The Women & Whiskies community builds on Facebook, where a lively group of fabulous women (and some supportive men) discuss the virtues of the mighty brown spirit.