Long before the Christmas Eve, the »happiest» soda brand is launching its traditional integrated campaign «Holidays Are Coming» across different media in the UK.

In social media Coca-Cola will be running teasers, quizzes and polls to generate buzz and excitement amongst fans and introducing a new #holidaysarecoming hash tag.

Photo: still image from the famous «Holidays are coming» ad

Continuing last year’s experience, Coke is bringing the Christmas Truck Tour back, which will make more that 60 stops across the country to let fans take pictures with the famous truck from the ad. Tracking the truck stops and some other fun reward schemes and competitions will be available at www.cokezone.co.uk.

Famous Haddon Sundblom designed Santa will be added to packaging across both Coca-Cola and Diet Coke 2L bottles, 330ml cans and multipacks.

‘Holidays are Coming’ TV commercial is set to break during the X Factor on 10 November.