How to provide your consumer with exactly what she or he needs? It’s as easy as ABC—let them tell you what they are dreaming of, then ask to develop the idea, improve it a little bit and give them the long-awaited finished product. They will be happy, you will be rich and loved. This is exactly what Sony Ericsson is doing now through its Se-dot project, where visitors can share their ideas on what they want to have on their mobile phones.

The brand encourages common consumers as well as aspiring developers to upload their big or small ideas to the website and watch them being extended by other members of the community, who come and add something new to the concept. Be you a newcomer or an old member, you can “Discuss. Engage. Debate” by evolving the previously added projects or using them as a starting point for your own.

SE-dot was launched earlier this year, and now features over 550 ideas, which all have potential to grow big, be taken up by Sony Ericsson and appear on its phones over some time. Some concepts are smart, some are silly, but still they all deserve it to become real some day. For example, users want to “plug in all friend’s bday dates” so that on that day their phone “sends a happy birthday message automatically,” to make “the back of the phone to be solar cells so it may help charging the phone or use its energy for screen light or anything else,” and even have their phone giving day-to-day advice on what they “should be eating and doing, in order to improve health, and help make life longer.” Seems quite great, doesn’t it?

The concepts are available in text formats as well as drafts, which can also be downloaded and extended. Join the movement, improve your phones.