The Silver Spoon Company has launched a new range of ambient desserts from the Crusha brand with designs from Springetts Brand Design Consultants.The new range of 15 SKUs consists of Milkshake Puds, Wobble Gobble Jelly, Whip Up Sachets and Laya Puds.

“Having created a powerful emotional equity for Crusha within the milkshake dilutes category, we were keen to capitalise on the brand’s mischievous approach to the art of mixing by injecting its rascal-like persona into the ambient desserts’ market,” says Springetts managing director, Andy Black. “This will help broaden the brand’s appeal with its target age group and bring some much needed excitement to an uninspiring category.”