The Silver Spoon Company has relaunched its Crusha milk shake mix brand with new designs from Springetts Brand Design Consultants. 

The range of nine SKUs, including a Vanilla Ice Cream Limited Edition, is currently being rolled out.

As part of the project Springetts helped develop the new strategic positioning for the brand of “mischievous mixology”, aimed at a slightly older age group than before (7-11 year olds).

“We created the cat icon to provide an emotional centrepiece for the brand, rooted in its partnership with milk,” says Springetts managing director Andy Black.  “Recently we have further developed his persona to add more attitude and mischief in order to drive appeal to a broader age group.”