Starbucks Continues Experimenting with Alcohol in Its US Stores

Starbucks is adding wine and cheese to its Streets of Woodfield cafe in Schaumburg, Chicago area.


Photo: Starbucks wine, from usatoday.com, by Steven Brashear

Visitors will be able to order wine priced at $7 to $15 a glass and up to $50 per bottle, and choose food from a small plates menu, including warm rosemary cashews, bacon-wrapped dates, flatbreads or chocolate fondue. Wine and beer, which also debuts at Starbucks, will be available starting 4 pm.

Starbucks unveiled its plans to add alcohol drinks to some of its US stores in the beginning of the year. This cafe will be the first Starbucks location outside the Pacific Northwest to host a new concept the chain has entitled Starbucks Evenings, says Chicago Tribune.

«This concept is trying to deliver the same atmosphere and the same service that everybody’s grown to love and expect from Starbucks,» said Rachel Antalek, director of new concept development at Starbucks Coffee Co. «We’re constantly innovating and trying new things, and this is something our customers have asked us for that in a lot of ways hearkens back to European coffeehouse heritage.»

Customers will order at the counter as usual, but the cafes will offer limited table service to ask patrons if they’d like anything else after they’ve gotten comfortable, according to Antalek. Live music and poetry readings will add more bohemian atmosphere to the concept designed for people who want to relax more. The Schaumburg cafe follows the strategy of the seven Starbucks cafes offering wine and beer in the Pacific Northwest. These cafes have seen double-digit sales increases after 4 p.m.

Starbucks is slated to start offering wine and an evening menu at six more Chicago-area locations by the end of 2012.