This year, Stella Artois glamorises its famous nine-step pouring ritual with the launch of the festive limited-edition Crystal Chalice adorned with shimmering Swarovski crystals. The launch events took place yesterday in London and New York.

The precious stemware is now available for purchase in select countries, including the U.S., U.K., Belgium, Brazil, China, Canada and 24 more international markets. It also can be purchased at Fancy for $500.

Each glass is hand-blown in Turkey, adorned with Swarovski stones and gorgeous platinum rim in Austria, and of course, should be washed by hands only.