Durex helped 50 students at Tel Aviv University take their clothes off in the name of “safe sex awareness” and fighting AIDs. Durex, the condom manufacturer, teamed up with Israel AIDS Task Force and the TAU students association to host over 100,000 people at Students day at the Israeli university.

During the event, which was arranged on May 14, Durex furnished a giant condom in which 50 naked students entered in a depiction of the Durex product capturing sperm. The performance this year was the fifth consecutive year of participation for Durex. Creative assistance was given by the Obsessive Creative Agency from Tel Aviv. This is the largest student event in Israel.

Durex donated 100 NIS to the Israel AIDS Task Force for each student that went into the giant condom. This year the event had worldwide coverage as 40 reporters from all different countries were there to make note.