Volkswagen turns back the dial of time in their new advertising campaign and asks «What Happened to the Sunday Drive?»
auto
Volkswagen has recently redesigned its Polo model and launched a nice fully integrated campaign, developed by DDB Sydney, in Australia to promote the updates. The key idea of the promotional movement «For dedicated followers of no one» is reflected in direct marketing, EDM, outdoor billboards, ads, digital media platform (online banners, social media marketing and interactive customer experience activation called ‘Marco Polo’) and prints.