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bakery & confectionery

Mentos Aquakiss will hit the Russian market

As we worte here previously, the Dutch-Italain confectionery company Perfetti van Melle represented this October at TFWA World Exhibition in Cannes the new range Aquakiss under its popular Mentos brand.

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Posted on 11/11/200907/30/2013 News

Nestlé’s Skinny Cow Ad Campaign Residents on Facebook

The Nestlé brand, producing its tasty products primarily for kids and women, has adopted a new marketing plan for its The Skinny Cow line. The company is going to spend more than $4 million on an on-line campaign, which will be carried out through Facebook. Nestlé becomes the first brand ever to choose the social networks as the main platform for advertising.

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Posted on 11/10/200911/10/2009 News

Cadbury Goes Green

Cadbury is changing the “outfit’s” color of its Roses and Heroes chocolates to green for Christmas. The confectionery brand also says “no” to traditional round metal tins and swaps for square cardboard packaging, which can be easily recycled. Sweets in the new packaging will be available during the Christmas season. In the future the environmentally friendly boxes will come in use on a regular basis.

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Posted on 11/05/200911/05/2009 News

Mars reports: gastrosexual positioning for PurAsia failed

Despite a GBP 1m marketing campaign with the Celebrity MasterChef winner Matt Dawson, the former rugby player starring, Mars Foods UK admits that PurAsia ethnic ‘gastrosexual’ meal kit show disappointing sales, thus have been pulled out.

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Posted on 11/03/200911/06/2013 News

Beyond Chocolate: new delicious design by Embrace Brands

London-based Embrace Brands create iconic design and structure for a new range of chocolate truffles Beyond Chocolate. It was launched in Waitrose, a UK supermarket yesterday, on the 2nd Nov.

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Posted on 11/03/200911/03/2009

Ferrero Got a Long-Term Contract for Palm Oil

Italy’s Ferrero SpA has signed a 5-year contract with palm oil producer New Britain Palm Oil Ltd. The main thing about the agreement is that the world’s leading company, which includes Kinder and Nutella, will now use the veggie product which will be segregated according to high sustainability standards, without damaging the nature resources.

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Posted on 11/03/200911/09/2009 News

Wrigley supports Vancouver 2010 Olympic and Paralympic Winter Games

Wrigley Canada, being the official confectionery supplier of the Vancouver 2010 Olympic Winter Games, is launching C.H.E.W. (Canadians Helping Each Other Win), a unique charuty initiative that empowers Canadians to help the nation’s athletes pursue their Olympic dreams.

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Posted on 10/30/200910/30/2009 News

Cadbury and Fallon promote the limited edition scarf by Giles Deacon

Cadbury in collaboration with London-based ad agency Fallon are launching in retail a new limited edition scarf, designed by fashion designer Giles Deacon. This is the second high fashion item by the fashion label, created after the dress, worn by iconic Cadbury Caramel Bunny in the previous Cadbury’s print campaign.

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Posted on 10/30/200911/22/2009 NewsSocial Media

Milka and Eurosport partnership

Milka signed a new deal with Eurosport to promote its association with winter sport and its sponsored ski team — Milka Ski Girls.

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Posted on 10/29/200910/29/2009 News

Cadbury Dairy Milk redesigned by Pearlfisher

Pearlfisher has created the new identity and redesigned the packaging for Cadbury Dairy Milk, the no. 1 market-leading brand within Cadbury worldwide with global sales of ?1.3bn, as part of a global re-launch starting in the UK from 1st July 2009 and rolling out to a range of markets covering Canada, South Africa, Australia and New Zealand.

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Posted on 10/28/200910/30/2009 News

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