The Nestlé brand, producing its tasty products primarily for kids and women, has adopted a new marketing plan for its The Skinny Cow line. The company is going to spend more than $4 million on an on-line campaign, which will be carried out through Facebook. Nestlé becomes the first brand ever to choose the social networks as the main platform for advertising.
The consumers of the brand are invited to The Skinny Cow Facebook page, where they will be able to compare the brand’s product with another popular food, share opinions and ways of letting little sneak indulgences into life, and learn about upcoming events from the 24/7 stream.
Nestlé is going to explain the consumers that buying The Skinny Cow products does not mean paying for extra kilos. Every woman “can feel good about indulging every now and again”, and the brand is ready to pay lots of money to share this idea with future buyers.