For this advent, Plzeňský Prazdroj (one of SABMiller’s brands in the Czech Republic) prepared a wide range of activities filled with holiday memories. On December 12th-13th, the Beer Museum will start its traditional festive program, sharing joy and merriment with the visitors.
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Grolsch and the New Art Dealers Alliance (NADA) revealed that contemporary artist Olaf Breuning is the winner of the Grolsch SwingArt Program 2009. Grolsch is now in its fourth year of supporting the most important contemporary art fair week in Miami Beach, Dec. 3-6, 2009, and will unveil Breuning’s limited-edition bottle design at NADA Art Fair.
The Stella Artois beer brand is well-known for its loving creativeness and it is always ready to become an inspiration for new warks of art. For 3 weeks a group of New York painters have been creating a huge billboard featuring the ritual of pouring beer on one of the city’s brick walls. The giant hand-painted advertising poster was changing day after day showing the step-by-step process of filling the beer glass.
Stella Artois is helping The World Land Trust to preserve one of the World’s most important natural habitats, protecting trees and wildlife. The new viral marketing effort, an augmented reality Christmas e-card, developed by Bright Spark Digital on the company’s request, will contribute to saving Nature. The ‘Send a Card, Save a Tree‘ campaign is aimed at saving million rain-forest trees.
Guinness is sure that if you are bold and brave, you can get whatever you want. The new commercial from the brand is supporting this opinion. Recently the global beer producer has changed the tagline of its ads —“Bring It To Life” replaced “Good Things Come To Those Who Wait”. Apparently, the new spot belongs to the portfolio of the new campaign.