To celebrate the success of the Red Bull racing team at Formula 1 Championship, the producer of energy drink unveiled a new 473ml Champions Edition can featuring the portraits of two champion drivers of Red Bull team, Sebastian Vettel and Mark Webber. By displaying the portraits of the racing drivers on the limited edition cans, Red Bull plans to boost the sales of the drinks especially by targeting F1 fans.

The Macallan Masters of Photography: Albert Watson Edition continues the celebration of two very different but highly revered art processes, photography and whisky-making. From December 1, two unique bottles of The Macallan—a 20 year old Sherry Oak and The Macallan 1946, paired with Watson’s portfolio and platinum prints, will be available to purchase around the world. To mark the launch, Watson’s photographic prints were unveiled in London, kicking off a global exhibition tour.

On December 1, Heineken announced the global roll-out of the new iconic Heineken bottle, completing the redesign of its global brand packaging range. The restyling aims to streamline the visual identity and make the brand even more consistent and recognizable in all 170 markets worldwide. The new bottle will come in five different volume sizes and will be available in Western Europe at the beginning of 2011 and across the rest of the world by 2012.

Belvedere is excited to reintroduce Belvedere Silver for the 2010 holiday season. Belvedere Silver is Belvedere super premium vodka packaged in a brand new, limited edition Silver bottle. A fixture at Fashion Weeks around the world and the Cannes Film Festival on the French Riviera this year, Belvedere Silver is the centerpiece for the hottest celebrations. Popular not only for its precious contents but also for its stylish, keepsake bottle, Silver is this holiday season’s must-have souvenir.

Ballantine’s has added its first seasonal limited edition expression to the range, with the unveiling of Ballantine’s Christmas Reserve. Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which will be available annually for a limited period. This expression is a Scotch whisky category first, with its familiar seasonal notes and luxury Christmas aromas such as sweet wood, dried fruit, raisins and cinnamon.

An exciting augmented reality limited edition bottle from the makers of Smirnoff vodka is giving consumers the opportunity to take part in a unique virtual experience.  This limited edition is more than just a cool bottle—when activated you see your bottle of Smirnoff on your computer screen or smartphone and an amazing animated party scene comes to life out of the bottle.

The worldwide branding & design agency CB’a Design Solutions in Brussels has just created a new bottle for the famous water brand in Belgium owned by Spadel: Bru. Among various adaptations that needed to be made (such as having a resealable bottle cap on the 50cl format), the objectives were to make the bottle as sustainable as possible, convenient and modern as the last redesign happened in 1994.