BUSHMILLS Irish Whiskey unveiled new premium packaging for its 10, 16 and 21 Year Old Single Malts which is guaranteed to drive awareness of the multi-award winning Irish Whiskies.

The bold new packaging redesigned by London-based Bloom looks set to bring the BUSHMILLS range of Single Malt Irish Whiskies to the attention of a wider audience, at a time when Irish Whiskey is outperforming all other International spirits categories.

Webb deVlam have completed a project for Bombay Sapphire—a Limited Edition prestige presentation pack featuring a handcrafted bottle, presentation case and a booklet describing the history of the brand and the design and development of the Limited Edition. The stopper was designed by Garrard under the direction of its creative director Stephen Webster. The luxury bottle and gift pack celebrate the 250th anniversary of the secret recipe on which Bombay Sapphire gin is based.

Last night, on 18 October, it was “sneak” premièred at a spectacular release party at Villa L’Abri in Cannes—Absolut Watkins, the smashing new limited edition flavour from Absolut, created exclusively for global travellers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world. Absolut Watkins will be launched throughout the global duty free/travel retail market in January 2011.

Natural glacial mineral water Isklar has won a Design Business Association Design Effectiveness Award thanks to its dazzling design created by integrated branding Blue Marlin. The Design Effectiveness Awards is the only award scheme in the world to evaluate design projects based on hard commercial data. Isklar’s success has been nothing short of remarkable. The brand grew 619 per cent in the 12 months to April 2010 (Neilsen) despite the total UK mineral water market experiencing an environmental backlash, being under immense competitive pressure and seeing volume continue to decline overall.

Iconic international luxury brands Christian Lacroix and Chivas Regal have extended their exclusive partnership, unveiling Chivas 18 Year Old by Christian Lacroix. Following the success of the award-winning Chivas 12 Year Old Magnum by Christian Lacroix last year, the no.3 spirit in the travel retail sector and the French fashion house have produced yet another striking collaboration, with detail and style that could only result from the marriage of such celebrated luxury brands.

Coca-Cola Light never misses a chance to get a ‘new outfit.’ The beverage brand, which has collaborated with a bunch of designers from around the world, is refreshed its look again with hilarious designs by fashion houses, including Gianfranco Ferré, Salvatore Ferragamo and Armani Jeans. On September 21, the bottles in the extravagant frocks were unveiled at the Charity Party, which was arranged by Coca-Cola Italy in cooperation with the Fashion, Events and Design Commission in Palazzo Marino during the Milan Fashion Week.

This October, Stolichnaya, a pioneer in the flavored vodka category, will be taking a walk on the wilder side with the introduction of Stolichnaya Wild Cherri, the twelfth flavor in the brand’s vodka portfolio.  Created from the natural flavor of the wild cherry varietal and years in the making, Stoli Wild Cherri is naturally flavored with the purest of refined fruit extracts and is a brilliant addition to the bar. Packaging of Stoli new flavour was designed by Claessens International.