The dose of love the brands shared with the world on Valentine’s Day was so big that we still feel it. For the lasting effect of the holiday, Moët & Chandon has teamed up with renowned graffiti artist André, to create a new limited-edition lovely packaging for its Rose Imperial champagne that allows to personalize the bottle and launched the ‘Tag Your Love’ campaign featuring the highly recognizable smiling Mr. A character ahead of V-Day.
bottle design
Oxfordshire-based brewery Loddon has been completely rebranded by brand and packaging design consultancy We Are Pure. We Are Pure has created fresh new concepts for Loddon’s range of five core beers, as well a monthly special beer. The consultancy, which has been working on the project for three months, has also created new marketing material, including beer mats, runners, pump clips and glasses, as the family-run brewery looks to increase its market share.
Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the impression that they are instantly entering the pure and untouched mountains of the Bavarian Alps. With the new disposable PET bottle designed by Landor, the Adelholzener mineral water, the only German mineral water from the Bavarian Alps, and bio juice spritzer can now enjoy an attractive and yet practical packaging.
Coca-Cola has teamed up with French DJ and producer David Guetta to create a new signature bottle, limited edition Club Coke, which comes as a tribute to the culture of night life and clubbing. This strikingly vibrant Club Coke line, which was launched in 2005 with the M5 designs, already includes bottles developed by Justice and So_Me (2009), Mika (2010) and Daft Punk (2011) to name but a new. The collectible Guetta bottle was created with respect to the Club Coke’s visual ‘tradition—the piece got a luminescent twist, which allows it glow mysteriously in the semidarkness of night clubs.
In late fall each year starting 2009, Danone’s carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design collaborations with fashion geniuses, Badoit started its New Year series as a tribute to the festive season. This began as a student project—in 2009, the brand challenged students of Fine Arts in Paris and the National School of Decorative Arts to create the festive bottle design, and this evolved into a tradition of releasing new bottles by professional designers ahead of Christmas.
CARTILS, one of the world’s first branding and packaging design agencies, has developed a limited edition for DANZKA Vodka. The premium vodka brand’s new bottle will be available to travel retail from October 2011 and underlines CARTILS’ track-record for creating effective special edition designs for the beverage sector.