Cadbury, which was among the first brands which started their preparations for the London 2012 Olympic Games (it launched the Spots v Stripes campaign back in 2010), is to open a free sports and chocolate fan zone, interactive Cadbury House at Hyde Park ahead of the event. The space will be open to visitors for over two weeks, from July 27 through August 12, and will deliver ultimate sweet&sportive experience to people who will be in the capital during the Games.
Cadbury
The article is written by Ted Mininni, the President of Design Force, Inc., USA
I wrote and published an article once with the title: “Advertising is Dead. Long Live Packaging”. Since POPSOP brought this up in my recent interview with them, I thought it worth discussing. While the title of the article is a bit of an exaggeration for the sake of grabbing attention, there’s more than a kernel of truth to it. With increasingly fragmented audiences and more consumers tuning out conventional advertising than ever, the whole proposition needs rethinking.
Cadbury, the official treat provider of the London 2012 Olympic and Paralympic Games, is announcing a new phase of the Olympic sponsorship campaign, which continues its Spots V Stripes initiative. As part of the new extension dubbed ‘Keep Team GB Pumped,’ the £8m campaign running on TV, digital platforms and experiential media, Cadbury launches consumer engagement activity and introduces themed versions of its favourite products as well as Olympic mascot shaped chocolates and Bassetts Jelly Mascots this month.