Carlsberg launches new draft in a bottle beer in Kazakhstan branded by LFH Carlsberg’s Kazakhstan beer brand Derbes is launching a new variant — draft in a bottle — with graphic design by European design agency LFH. The Derbes range has now been expanded to four variants including the original Derbes Classic, Derbes Strong and Derbes Light Refreshment.
Carlsberg
Carlsberg now is in the camp of the brands, which launched commercials dedicated to the upcoming World Cup. The famous beer manufacturer has released a new video «Team Talk» featuring football stars to promote the sport event and support the national team of England. The Saatchi & Saatchi agency created a spot, which is paying a tribute to the British sport legends, including Jack Charlton, Stuart Pearce and Sir Trevor Brooking.
Irish beer consumers now can know the secret of Carlsberg’s brewing success and share it with the rest of the world like Dr Emil Hansen from the new Carlsberg Laboratory, did in 1883. The new commercial «The Secret‘ developed by Owens DDB from Dublin tells the story of Carlsberg’s perfecting the secret of lager brewing more than 120 years ago and freely offering it to other breweries to improve beer on a global scale.