celebrity marketing

Amway’s NUTRILITE Brand Signs Kara Goucher

Amway North America announced that it has signed world class distance runner Kara Goucher to represent NUTRILITE® exclusively from Amway. The brand is a sponsor of the Rock ‘n’ Roll Marathon series—races held in cities around the country that incorporate miles with music. Goucher will represent the brand at several of these races, speaking at race events, and appearing at the mobile brand experience during race weekend. Her name and likeness also will appear online and in print in various NUTRILITE marketing collateral.

Continue reading →

adidas adizero: Find Them Fast

adidas has kicked off a new a viral campaign, which is focused on ‘boot kidnapping.’ In mid-December, a ‘thief’ stole a bunch of sport shoes adizero from the ‘temple’ of the brand, its HQ in Germany, and took them to some secret location. Now, adidas and several sport celebrities are asking public to help them find the poor shoes to literally save them from shoe death (the fast sneakers just can’t be stored in gritty basements).

Continue reading →

Polaroid and Lady Gaga Announce Grey Label

Polaroid and its creative director, Lady Gaga, unveiled Polaroid Grey Label, an original line of products co-designed with the music celebrity. This collaboration between two cultural icons reflects Polaroid’s long standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga’s mission to deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital.

Continue reading →

Volkswagen Recruits Top Comedic Talent for ‘Inside the VW Academy’ Series of Digital Only Webisodes

Volkswagen of America, Inc. has created a series of humorous and informative webisodes starring Saturday Night Live comedian Bill Hader paired with trained Volkswagen product specialist, Danielle Gumro, and SNL writer John Mulaney.  The series, titled ‘Inside the VW Academy,’ shows the duo weaving together useful and hard-hitting product features in a compelling and entertaining way.

Continue reading →

UNISEF to Release a Music Album Featuring Celebrity Artists

UNISEF teamed up with renowned artists and musicians to record an album titled ‘UNICEF’s Children First’ for and about kids in deprived communities all around the globe. The album which will be available for purchase starting January 11, will feature performances by a plethora of celebrities including Antonio Banderas, Anne Sofie von Otter, Rebecca Caine, Barbara Hendricks, and the Sylvia Young Theater School Children’s Choir.

Continue reading →

Ennio Morricone Is Composing Melodies for LG Smartphones

“Excellent music for excellent smartphones”—that might come as one of the New Year resolutions LG made in the end of 2010. On December 22, one of the leaders in the technology area announced its collaboration with 82-year old legendary movie composer Ennio Morricone (Once Upon a Time in America, The Untouchables and many more), who is writing ringtones for a new range of LG’s smartphones.

Continue reading →

Dior Released ‘Lady Grey London,’ the Final Installment of the Colours- and Capitals-Themed Saga

Dior has presented John Cameron Mitchell-directed short-film entitled ‘Lady Grey London’, the fourth and the last installment of the colour saga, which takes the viewers across the globe. The creators of the video decided to dedicate it to the grey colour because it crowns the traditional weather palette of the capital and is considered to be one of the emblematic colours of the fashion brand. Just as it is with the previous videos, the key character of the story is played by award-winning French actress Marion Cotillard.

Continue reading →

Converse and Monorex Depict British Indie Musicians on Buildings Walls across GB

Converse paints the walls of British towns to promote its recent collaboration with popular and emerging musicians. The brand is known for its projects focused on celebrating arts and music culture, and this summer and fall it released several tracks by GB and U.S. entertainers. Recently, the footwear company has partnered with Monorex, a group of graffiti-inspired visual artists, to pay tribute to influential musicians by promoting indie music genres with street art.

Continue reading →