Adidas Originals returns its celebrated Stan Smith shoes style, created back in 70s and named after the former World No. 1 American tennis player, with a high dose of creativity sourced from a star-studded collective. For two previous years, the legendary model has been accumulating energy for a spectacular come-back. The sportswear giant is now inviting its fans to visit a dedicated exhibition that will feature the footwear silhouette re-imagined by such celebrities as Kate Moss, Naomi Campbell, Sir Elton John, Boy George, Sharleen Spiteri, Carl Hopgood, Judy Blame and Kylie Minogue to name a few.
celebrity marketing
Marks & Spencer is celebrating a dozen of Britain’s most influential women and their diverse styles in the new campaign “Leading Ladies of Britain.” The award-winning actress Helen Mirren, singer and songwriter Ellie Goulding, renowned artist Tracey Emin, famous female boxer Nicola Adams, and others got in the spotlight. The new campaign, which supports the launch of the brand’s autumn/winter fashion collection, triumphs the strong personal attitude of each model and inspires women to keep true to their style, respecting their differences rather than trying to diminish them.
Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA. The participants will be competing for a chance to get their design featured on an exclusive Diet Coke’s T-shirt to arrive at the U.S. Target stores in fall.
Diet Coke has released a new commercial as part of its collaboration with Taylor Swift, who became the brand’s ambassador earlier this year. The new 33-second commercial premiered nationally during yesterday’s “American Idol” in the USA. The spot by Droga5 New York arrives one week after Coke’s major rival, Pepsi, unveiled its spot “Mirror” for Pepsi Max starring its global brand ambassador Beyoncé.
The creative collaboration between Pepsi and Beyoncé enters a new phase with the launch of an international campaign inspired by the “moment of now” philosophy. The brand has kicked off a new promotion by 180 LA, encouraging its fans to remember the past, while living the present moment to the fullest.
The fashion giant Saint Laurent (previously Yves Saint Laurent) has released a portrait series to celebrate its long-term relationship with the world of rock music. These two dimensions don’t seem to belong to the same universe, but in fact the leading artists from the rock field adore fashion labels and vice versa. This deep connection was reflected in the Saint Laurent Music Project, photographed by the house’s creative director Hedi Slimane. The series includes black-and-white images featuring rock icons including Marilyn Manson, Kim Gordon (of Sonic Youth), Courtney Love, and Ariel Pink.
Lipton has tapped American actress Kat Dennings for a series of online ads highlighting the black tea’s recharging power in a light-hearted humorous way. The new ‘Brighten Your Day with Lipton Tea’ spots sync with the brand’s campaign “Drink Positive” launched in the country earlier this year to promote the brand’s iconic black tea to young adults.