Pepsi, one of the official partners of the 86th Academy Awards, has celebrated some of the most famous quotes from legendary films in its 60-second spot that aired during the ceremony’s broadcast on ABC yesterday. The “Mini Hollywood” ad, promoting the smaller version of the soda’s can, communicates the message that even the tiniest amounts (like the smaller can or a quote) can retain the full power of the original product.
P&G’s CoverGirl has kicked off an inspirational advertising campaign, Girls Can, taking on sexism in the modern world. The effort launched with a 1-minute ad that aired during the broadcast of the closing ceremony of the 2014 Olympic Winter Games, and is now rolling out across the brand’s online channels, particularly on YouTube. With the initiative, CoverGirl aims to demonstrate that in fact girls can do all of the things the society traditionally believes they can’t.
Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.
Campari is fusing geography and holidays for its 2014 calendar, fronted by Hollywood diva Uma Thurman and photographed by fashion photographer, Koto Bolofo. The 15th consecutive edition, «Worldwide Celebration,» explores authentic traditions of 12 different countries through their 12 unique festivals.
Nike reviews the 10+ years of the international sports career of LeBron James, the basketball icon of today and one of the brand’s ambassadors. To mark the occasion, Nike has created an interactive experience “LeBron James: A Decade in the Making” that highlights every milestone of the player’s on-court evolution since he made his debut for the U.S. national team at the 2004 Olympics. Along with a retrospective of his achievements, Nike features styles from the LeBron shoe series.
As part of its fall-winter 2013 campaign, adidas Originals is rolling out an effort, SneakerSwitch, packed with fan creativity. The brand is inviting public to try its miadidas customization feature and share the result for a chance to receive a one-of-a-kind shoe that is designed by adidas ambassadors or other winners of the competition.
ABSOLUT is rolling out a new international campaign, Transform Today, that is all about fostering artistic metamorphosis and connecting daring minds across the planet. To reach this goal, the brand teams up with four contemporary artists who “ignore fate and break boundaries,” reshaping their personal creative vision and the fields they are working in. As part of the new marketing effort, the brand will also reach its consumers, inspiring them to tap into the movement with their own submissions that correspond with the theme.