Cadbury has rolled out a new social media campaign for its Wispa chocolate bar brand messaging consumers with the idea of ‘Time Well Mis-spent’.
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Cadbury, which was among the first brands which started their preparations for the London 2012 Olympic Games (it launched the Spots v Stripes campaign back in 2010), is to open a free sports and chocolate fan zone, interactive Cadbury House at Hyde Park ahead of the event. The space will be open to visitors for over two weeks, from July 27 through August 12, and will deliver ultimate sweet&sportive experience to people who will be in the capital during the Games.
Following in the footsteps of L’Oréal and UNESCO, which are celebrating female leaders in a range of scientific industries with their Women in Science award and International Fellowships, GODIVA Chocolatier is presenting is debut project of this kind dubbed the Lady GODIVA Program to pay tribute to social advocates in communities across the globe. Chocolate has been associated with something nice and calming, which helps to overcome problems, making the life a bit brighter. The new program is seeking people who do the same to their communities and embody the Lady Godiva nature “through selflessness, generosity, leadership and the spirit of giving-back to the community, support the causes that matter to women, both globally and locally, and inspire others to give back as well.”
To celebrate the release of new Snickers Peanutbutter Squares, Mars Chocolate North America has rolled out a new Facebook application that allows users to change the ‘Like’ button on their profile page into ‘Love’ button. This tool is a part of the online campaign aimed at attracting more Facebook users to the page dedicate to the newly-released Snickers Peanut Butter Squared.
The new product that consists of two square pieces is available in most mass, food and convenience stores and farmacies across the United States at a recommended price of $.89.