chocolate

Lindt Australia Announces Gold Bunny Hunt 2011

Australian division of Lindt, a global manufacturer of quality chocolate, has put its premier Easter treat—a golden bunny—in the spotlight of this year’s Easter campaign and has announced 2011 Gold Bunny Hunt.  This cross-platform marketing campaign is developed by the communication agency Draftfcb Australia. In course of the campaign, a Golden Easter bunny is hiding somewhere. Lindt will unveil a number of clues via TV spots on Channel Nine, on the Internet as well as through dedicated mobile content, through Facebook and Twitter and well as Australian Women weekly.

To learn more about 2011 Gold Bunny Hunt, please follow the link or visit the dedicated website of the campaign at www.goldbunny.com.au.

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Godiva Unveils a New Concept for Its Global Retail Stores

Design of venue locations is as important as the look of the product itself, and knowing that celebrated international brands from time to time revamp the store design of its major retail stores (Nike, Converse, Burger King and Levi’s to name a few). D-ash Design, a New York-based environmental design firm, has created new interiors in dark browns and bright creams for new flagship venues of international chocolate-maker Godiva, which is celebrating its 85th anniversary this year.

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Cadbury Wants Australian Families to ‘Catch up’

The theme of reuniting people with their loved ones has been successfully employed by a number of brands, including Baileys with its ‘Bring You Home’ project and Nivea’s New Year’s Eve promotion, to name a few. Now, the concept has become the basis for a series of Cadbury’s promotions: while bringing together the nation through the Spots v Stripes campaign in the U.K., the chocolate brand is also reconnecting Aussie families in the new promotional program dubbed ‘The Cadbury Catch Up,’ developed by the Saatchi & Saatchi agency and launched on February, 13.

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Mars Starts the ‘Just Play’ Initiative to Encourage Adults in England to Play Regular Football

Mars gets focused on re-uniting adults and regular football in England. The chocolate brand in partnership with The FA to launch a campaign entitled ‘FA MARS Just Play’ across the country to encourage its consumers to take a ball and head to the pitch with their friends to play a football mach like they did when they were kids. Through the new initiative, the brand is “aiming to get 150,000 new participants playing the game for at least 30 minutes a week by September 2013, and deliver a total of 3.9m hours of extra football played each year throughout England,” thefa reports.

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Ferrero Plants Giant Edible Christmas Tree in London

As part of its ‘Magic of Christmas’ campaign, the world-renowned confectionery brand Ferrero erected the 11ft Christmas tree adorned with 10,000  individually wrapped chocolates. This mouth-watering tree was designed by food artist Prudence Staite and installed in Covent Garden on November 25. Without a doubt, it is the biggest edible Christmas tree ever produced in the UK. 

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