Nike has created a new video called ‘Voices,’ which celebrates women in sport and the 40th anniversary of Title IX—the famous U.S. legislation that let female athletes make their dreams about sport achievements come true.
clothing & footwear
The fashion giant Prada has recently teamed up with artist and designer Vahram Muratyan to create an unparallel presentation of the new items of the brand’s latest collection. The fashion house unveiled a series of animated pictures by Muratyan, in which accessories got integrated into the everyday environment in a totally unexpected way. The ‘Parallel Universes’ experience has been taken to the official Prada website, where images can be views and shared via social media by clicking on the buttons.
Voting for one of the presidential candidates, people usually place economic, social or political programs on the top, but the environmental issue influences the picture of our future as well. The outdoor, surf and sport-related apparel manufacturer Patagonia, which focuses on ecology in most of its promotions, has launched a new campaign titled Vote the Environment, encouraging Americans to consider candidates’ environmental records before voting in November.
Summer is a perfect season to get into sports, and Nike’s products help us to re-connect with this universe of physical activity. The iconic sportswear brand has teamed up with TomTom, the world’s leading provider of location and navigation products and services, to create a new collection of intuitive Nike+ SportWatch GPS, which allow runners track their achievements and receive actual info literally on the go.
Remember Diesel’s underwear, which reflects the qualities of some of the most popular comic books superheroes? Now, Marvel Entertainment has teamed up with Reebok to offer people all around the globe an opportunity to get footwear, which could be a perfect match for the Diesel briefs. The sportswear giant has launched a line of sneakers, which pay tribute to iconic superheroes and villains from the comics universe, Captain America, Red Skull, Spider-Man, Venom, Wolverine, Sabretooth, Deadpool, Chamber, Black Widow and Emma Frost.